Portfolio — Personal Branding
"Every brand has a face, a feeling, a moment of confidence ready to be captured. I worked with Annaica to find hers."
Annaica needed new photos. LinkedIn, Teams, social media. The usual ask. But I don't do usual.
I came with an idea. Two locations. Two sides of the same person. I go with the vibe of my client. I ask what they want me to capture. Then I come with the crazy ideas. She was up for all of it.
Natural light, rocks, water, trees. No studio. No backdrop. Just Annaica in her element laughing, moving and forgetting the camera was there.
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She hesitated. I didn't. I knew the light coming through that building would do something. She changed, we explored the space together and the ideas came naturally. From the light, from the space, from her.
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"My job wasn't to give her directions. My job was to make her forget the camera was there."
"I finally have photos that tell who I am."
— Annaica